‘Live Greater,’ scene by scene

Released last week, ‘Live Expansively. Live Greater. Live Greater Lafayette’ marketing video has been making the rounds. Here’s a scene-by-scene look. Who knows, you might be in it.

Thanks to sponsor Stuart & Branigin for support to help make this edition of the Based in Lafayette reporting project possible.

Did you make the final cut of “Live Expansively. Live Greater. Live Greater Lafayette,” the latest video meant to market the community?

Released last week by the Greater Lafayette Marketing Coalition, the 2½-minute production from mother-son team of Angie and Jack Klink squeezes 103 clips into a little over 150 seconds for a video that quickly started making the rounds on social media after it debuted last Monday.

If you haven’t seen it, who knows, you could, in fact, be in there. (Check the shot-by-shot footnotes below.)

“I am so proud to say that every single shot was shot in Greater Lafayette, and every single person in every shot is a real person who lives, works and/or goes to school here,” Jack Klink, a Lafayette Jeff grad who runs JacKlink Productions in Los Angeles, said.

Michelle Brantley, vice president of marketing for Greater Lafayette Commerce, said the project is part of a larger effort to attract talent and business to the community.

“As of today, 2,500 new jobs will be created by 2027 – 1,500 of those will be in the next two years,” Brantley said. “Simply put, we need to attract more people to move here.  We want to show them what it’s like to work, play and belong in Greater Lafayette.”

That assignment went to Jack Klink for the visuals and Angie Klink for the narrative.

Jack Klink said the rapid-fire collection of visuals started in June 2022, with a couple of shots of the light show artists Esteban Garcia Bravo, Aaron Zernack and Max Carlson pulled together on the sides of the Tippecanoe County Courthouse for the Taste of Tippecanoe.

From there, he said, he and a crew spent weeks and months attending Purdue Convos shows, Civic Theatre, assorted festivals, assembly lines, labs, Purdue’s campus, restaurants, ball games, parks …

“For this project, we shot first, then did almost everything later,” Jack Klink said. “The most challenging part of the editing process was deciding which shots to use and which to leave on the cutting room floor. There are entire shoots we planned and shot from which we didn’t use a single frame. I had to be very, very picky because the video could not be too long, and there is so much going on in this community, it could’ve been half an hour long.”

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And the story they wanted to tell?

“The power of place,” Angie Klink said. “Those are the first words of the video with Jack’s sweeping Wabash River drone shot. Our community is amenity-rich, with art, sporting events, restaurants, parks, trails, festivals and more. Our people are friendly and supportive. Life is affordable, and the schools are outstanding.  All that is wonderful about Greater Lafayette is lifted up with artistic, flowing cinematography and a script to match. It’s more than a ‘video.’ ‘Live Expansively. Live Greater. Live Greater Lafayette’ is cinema.”

SHOT BY SHOT: Here’s a frame-by-frame rundown of the scenes in “Live Expansively. Live Greater. Live Greater Lafayette,” courtesy of Jack Klink.

1. Drone over Wabash River, northbound from south of the railroad bridge

2. Welders at Wabash

3. Mud flaps, on the Wabash assembly line

4. Purdue Convocations, Sway Company’s “Bloom!” show, September 2022

5. Runners at West Lafayette Wellness Center

6. Aluminum ingot at Arconic

7. Lab technician at Evonik

8. Gibson’s Shaved Ice at West Lafayette Farmers Market

9. Drone time-lapse, day to night of Sagamore Parkway

10. Starry Night Festival in West Lafayette Village

11. Dancing on Riehle Plaza at Stars and Stripes Festival

12. Explosion demo during Greater Lafayette Commerce Manufacturing Week at Tippecanoe County Fairgrounds

13. Read to Succeed at Wyandotte Elementary School

14. Ivy Tech robot arm

15. Crowd in front of flag at Stars and Stripes Festival

16. Guitarist in the local band Clave Caribe during the Stars and Stripes Festival

17. Police officer at Food Finders Mobile Food Pantry

18. Bungalow on Ninth Street Hill during Festooned Fourth

19. Railroad bridge over the Wabash by Davis Ferry Park, Amtrak train arriving from Chicago

20. Roundabout at State Street and Tapawingo Drive

21. Tippecanoe County Courthouse at sunset as the clock light turns on

22. Michael Kelsey performing at Walt's Pub

23. Dancing to Michael Kelsey at Walt's Pub

24. Violinist in the local band Highland Reign at Nine Irish Brothers

25. Couple behind the Big Four Depot during fireworks at Stars and Stripes Festival

26. Family taking a selfie on pedestrian bridge at Stars and Stripes Festival

27. Dancing in front of Black Wax Records during Mosey Down Main Street

28. Latino Fest in Columbian Park

29. Timelapse of the setup for Purdue Convos’ “Legally Blonde” at Elliott Hall of Music

30. Timelapse of audience being seated for “The Play That Goes Wrong” at Civic Theater

31. Timelapse of America concert at Loeb Stadium

32. Marquee at The Long Center for the Performing

33. Lafayette Symphony Orchestra at The Long Center for the Performing Arts

34. Neil Armstrong statue outside Armstrong Hall of Engineering

35. Purdue School of Business students walking by Purdue Gateway Arch at Stadium Drive

36. Purdue School of Business student studying in Krannert Building

37. Purdue student graduating at the Elliott Hall of Music

38. Purdue student in lab at Birck Nanotechnology Center

39. Fans at a Purdue basketball game in Mackey Arena

40. Purdue Pete with the Paint Crew at Mackey Arena

41. Students and professor in lab at Ivy Tech

42. Timelapse of semi-trailer assembly line at Wabash

43. Boiler Gold beer being manufactured at People's Brewing Co.

44. Punching bag at West Lafayette Wellness Center

45. Working at MatchBox Co-Working Studio

46. Lafayette Citizens Band conductor Matt Conaway at Stars and Stripes Festival

47. Lafayette Citizens Band cymbals at Stars and Stripes Festival

48. Drone shot of owners of Virtuous Cycles biking down Lindberg Road Bridge over Celery Bog

49. Drone view of Rise apartments to downtown Lafayette

50. Wabash Heritage Trail by Tapawingo Park

51. Kayak race on the Wabash River, by North Ninth Street Bridge during Riverfest

52. Slides at Tropicanoe Cove in Columbian Park

53. Blacksmiths at Feast of the Hunters’ Moon

54. Food being served at Cellar Wine Bistro on Main Street

55. Friends gathering at Cellar Wine Bistro on Main Street

56. Family at Frozen Custard on Main Street

57. 8Eleven Bistro in the Purdue Memorial Union

58. Couple in hotel lobby at the Purdue Memorial Union

59. Bartender at Black Sparrow

60. Couple at Ritual bar

61. Purdue Ballroom Dancers at Mosey Down Main Street

62. Celery Bog at Lindberg Road Bridge

63. At the Taste of Tippecanoe

64. Taste of Tippecanoe light show on the Tippecanoe County Courthouse

65. CityBus passes by Von’s Shops

66. Biking past the peacock mural on Mechanic Street by Wabash Avenue

67. Biking past “(Dis)connect” mural on Romig Street

68. Biking past Wabash Walls mural on South Second Street

69. Jumping from airplane over West Lafayette

70. Jumper view of parachute release

71. Jumper with parachute and U.S. flag

72. Jumper view of Ross-Ade Stadium

73. Jumper landing in Ross-Ade Stadium during the national anthem

74. Crowd of students during a Purdue football game at Ross-Ade Stadium

75. DJ at Latino Fest in Columbian Park

76. Walking down stairs at West Lafayette Public Library

77. Caterpillar representative working with young kids at Greater Lafayette Commerce Manufacturing Week

78. Purdue Health & Human Sciences student and professor in lab

79. Columbian Park Zoo staff showing a frog to kids

80. United Way planting

81. Animal observation tube at the Columbian Park Zoo

82. Kids running with mother near Lafayette Public Library

83. Subaru car assembly line

84. Wabash chalk line on tank trailer

85. Columbian Park Memorial Island Amphitheater during Latino Fest

86. Latino Fest dance on stage at Memorial Island Amphitheater

87. Treadmills at West Lafayette Wellness Center

88. Diners at The Bryant

89. GE Aviation turbine

90. Popping bubbles at Riverfest

91. Aviators baseball game at Loeb Stadium

92. Kid wearing Aviators shirt puts flag down for Festooned Fourth on Ninth Street Hill

93. Coca-Cola ad on North Eighth Street at location of former Cherry Bicycle Shop; former owner John Cherry riding the bike past

94. Purdue Bell Tower in the fall

95. Winter sledding down Slater Hill

96. Purdue’s Unfinished Block P statue in the snow

97. Kid raising his arms during sunset at Walt’s Pub

98. 8Eleven Bistro in the Purdue Memorial Union

99. Purdue basketball teammates in Mackey Arena

100. Purdue Latin dancers at Mosey Down Main Street

101. Feast of the Hunters’ Moon wood lathe crank

102. Tippecanoe County Courthouse with view of West Lafayette Village and Purdue Bell Tower at sunset

103. Lady Justice atop the courthouse with view of Purdue water tower and Purdue Bell Tower at sunset

Thanks, again, to sponsor Stuart & Branigin for helping make this edition of the Based in Lafayette reporting project happen

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Tips or story ideas? I’m at davebangert1@gmail.com. Also on Twitter and Instagram.